largest hip hop markets in the world

How important is hip hop/rap in the global music market?
The statistic that Hip Hop/Rap accounted for 23.3% of global music album sales in 2020 paints a vivid picture of the genre’s current impact and sway within the global music market. Essentially, it’s like peering into a looking glass that reflects the growing popularity and influence of hip hop culture.
Where does hip-hop music come from?
Rap originated in 1973 from a legendary block party in South Bronx and grew to become one of the most influential styles of music in the world. Unsurprisingly, the biggest global audience for hip-hop music is found in the United States. The genre is so popular that in 2019, 52% of the top 100 most streamed songs were hip-hop.
How popular is hip hop?
Hip hop popularity statistics per country. Most music listeners that listen to hip-hop in digital formats (on-demand, downloads) come from South Africa, with 59% of respondents listening to the genre. Most listened to hip hop songs by year.
How much is the hip-hop music industry worth?
In 2016, the hip-hop industry was worth $15.7 billion. In 2004, it was worth $10 billion. Researchers at Wonder estimate that by 2021, the hip-hop music industry will already reach $19.8 billion. R&B/Hip-Hop, while landing third in music genre sales share, doubled its sales in the last 10 years.

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