apple inc history essay

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Apple

Apple has a history that spans over 30 years and during that time the company has experienced its ups and downs in financial performance It was after 2007 when Apple finally achieved widespread success with the launch of the iPhone the iPod touch and the iPad It is traded on the NASDAQ under the ticker AAPL

How can Apple achieve strategic success?
The analysis reveals that, to secure strategic success, it will remain important for Apple, Inc. to be fanatically protective of the Apple brand image and adequately invest in the company's competitive advantages in innovation and marketing. Some suggestions for achieving this include:
How did Apple perform in the personal computer market?
In the personal computer market, Apple did not perform as well as its other products. As seen in the first quarter of 2012, "the research company Canalys reported HP shipped 40,000 more client PCs than Apple in the first three months of the year.
How did Apple start?
Apple, Inc. started out as an idea of one man. This man was Steve Jobs. Jobs and his friend, Steve Wozniak, were two high school drop outs living in the Silicon Valley with extremely innovative and intelligent minds (Santa Clara Historical Society, 2012).
What makes Apple products so unique?
It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the public mind; formal innovation is what has lead Apple to always guide the trend from 1984 with the introduction of the revolutionary Macintosh computer to 2012 when the iPhone5 came out (Cohan, 2012).

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PDF	Apple Inc. Industry Analysis - Business Policy and Strategy about 1 million units a year and it announced a strong return to the computers market (Apple. History 2015). The year 2001 was full of major events for Apple.

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PDF	How Apple Is Organized for Innovation This article is made available to you with compliments of Apple Inc for your personal use. Business history and organizational theory make the case.

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