customer journey analytics adobe experience platform


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  • What is the Adobe Experience platform?

    Adobe Experience Platform is the centralized and connected data foundation that powers customer experience management across Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer.

  • Customer journey management (CJM) is the process of determining what information customers need it in each phase of their journey to move them to the next step.
    For example, if a customer is investigating a brand, the company needs to know how to convince them to make a purchase.

  • What is CJA Adobe?

    Adobe Customer Journey Analytics (CJA) is an application service built on top of Adobe Experience Platform.
    It brings the rich analysis tool known as Analysis Workspace into the Platform, to allow you to do multi-channel analysis on any of your Platform data sets.

  • What is customer journey analytics?

    Customer Journey Analytics is the process of analyzing the customer experience across every touchpoint in the customer journey.
    Often, machine learning, python, and various software tools like Adobe or Woopra are employed to fully measure customer interaction.

  • Customer Journey Analytics is Adobe's next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. It can break down, filter, query, and visualize years' worth of data, and is combined with Platform's ability to hold all kinds of data schemas and types.
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