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  • While GA4 only stores customer data up to 14 months and GA360 up to 50 months, AA provides lifelong customer data storage.
    Additionally, AA can store cookies for approximately 15 years, whereas GA can only keep them for a month.

  • What is marketing channel in Adobe?

    The 'Marketing channel' dimension functions identically to the 'Last touch channel' dimension.
    Adobe introduced this dimension for use in reports that use custom attribution.

  • How do I delete a marketing channel in Adobe Analytics?

    You cannot delete a channel.
    If you do not want to use a channel, you can disable or rename it, and preserve it for later use.
    Click Analytics > Admin > Report Suites.
    On the Report Suite Manager page, select a report suite.

  • What is the internal marketing channel?

    Internal marketing is a company's strategy for promoting its brand to its employees.
    By aligning employees with the company's vision and operations, internal marketing helps create a positive customer experience.

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