jcpenney strategic plan


  • What is JCPenney strategy?

    J.C. Penney CEO Ron Johnson recently unveiled ambitious plans to transform the 110-year-old department store chain into a 21st century retail powerhouse. Leveraging his experience at Target and Apple, Johnson aims to create 80 to 100 highly-branded “stores within a store” (e.g. a Martha Stewart boutique).
  • What are JCPenney's strategic objectives?

    At JCPenney, our goals are to WIN TOGETHER with our customers, by building deeper, more enduring customer relationships; Associates, by increasing associate engagement and retention; and shareholders, by delivering leading financial performance. Our high integrity is essential to meeting each of these goals.
  • What was JCPenney pricing strategy?

    During more than a century of history, JCPenney offered a high-low pricing policy, in effect training consumers to expect sales events and attracting consumers who love sales. By eliminating those sales events, JCPenney took away a reason for consumers to shop the store.
  • J.C. Penney Company is on a mission to ensure every shopping experience is worth the customer's time, money and effort.
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