Entire home, where the guests have the whole accom- modation for themselves, is the overall most common option on Airbnb, followed by private room, and then
to Airbnb, segmenting Airbnb users in accordance with these motivations, and then profiling the resulting segments Airbnb choice also was more generally
Guttentag Daniel
20 fév 2019 · Do Airbnb hosts target their listings at a specific guest profile? Do guest preferences match with host targeting? To answer this question, we
E e tarjome
Although Airbnb represents a new business model, it has been adapting and It has recently reached for an additional customer segment, the one of business
GM CaseStudy Airbnb. Final
2 Aug 2016 Dr. Guttentag's research currently focuses on Airbnb consumer ... In the study it was found that five segments of Airbnb users could be ...
Airbnb. Consumer segmentation. Consumer preference. Survey. Content analysis. A B S T R A C T. The sharing economy is a global phenomenon with rapid growth
We also find that Airbnb hosts use marketing logic to target their listings towards specific consumer segments. However there is not
20 May 2016 motivations that draw tourists to Airbnb segmenting Airbnb users in accordance with such motivations
The study centred on exploring the pull motivations that attract tourists to Airbnb segmenting Airbnb users in accordance with these motivations
addition to competing with hotels across all segments of accommodation Airbnb offers its customers the opportunity to experience unique accommodations such
3 Jun 2019 What customer reviews disclose about Airbnb marketplace ... We then segment Airbnb hosts according to the time they joined.
strengths and competencies that Airbnb has developed in order to succeed in the industry. Four key market segments were identified as: business travelers
Tourism studies segmenting on the basis of motivations. (or benefits) have often focused on visitation of a particular destination attraction
9 Dec 2020 What makes Airbnb stand out from the rest of technology companies in Silicon Valley is its ability to identify and target customer segments.
Airbnb: Why Tourists Choose It and How They Use It