apple inc history and background
Apple
BUS 478: Group Written Case Synopsis Xiaoyi Zhuang Kelvin Cheung Edith Tang Jessica Xu Helen Li INTRODUCTION Background in Brief Apple is an American corporation that develops and sells computer electronics software personal computers and portable devices internationally Founders Steve Jobs Steve Wozniak and Ronald Wayne |
Who founded Apple Computer Company?
The company offers its products online and has a chain of retail stores known as Apple Stores. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. on April 1, 1976, to market Wozniak's Apple I desktop computer, and Jobs and Wozniak incorporated the company on January 3, 1977, in Cupertino, California .
What was Apple based on?
The company was based on the design, manufacturing, and selling of a new kind of operating computer designed by Wozniak, revolutionizing the world of the personal computer. Apple I was soon superseded by its successor the Apple II, which became the platform for VisiCalc, the first ever spreadsheet program (Terrell, 2008).
How long has Apple been in business?
APPLE INC. computers and portable devices internationally. Founders Steve Jobs, Steve Wozniak and Ronald Wayne established Apple in 1976, with its incorporation in 1977. Apple has a history that spans over 30 years, and during that time the company has experienced its ups and downs in financial performance. It was after 2007
Why did Apple develop a new computer with a graphic user interface?
However, to compete with Microsoft and IBM, the two technology giants of the time, Apple had to evolve and innovate a new computer with a graphic user interface (GUI). With this new shift towards a more user friendly computer that would be accessible to the everyday person, not just the business world.
Overview
Apple Inc., American manufacturer of personal computers, smartphones, tablet computers, computer peripherals, and computer software and one of the most recognizable brands in the world. It was the first successful personal computer company and the popularizer of the graphical user interface. Headquarters are located in Cupertino, California. britannica.com
Garage start-up
Apple Inc. had its genesis in the lifelong dream of Stephen G. Wozniak to build his own computer—a dream that was made suddenly feasible with the arrival in 1975 of the first commercially successful microcomputer, the Altair 8800, which came as a kit and used the recently invented microprocessor chip. Encouraged by his friends at the Homebrew Compu
Commercial success
Though he was a brash business novice whose appearance still bore traces of his hippie past, Jobs understood that in order for the company to grow, it would require professional management and substantial funding. He convinced Regis McKenna, a well-known public relations specialist for the semiconductor industry, to represent the company; he also secured an investment from Michael Markkula, a wealthy veteran of the Intel Corporation who became Apple’s largest shareholder and an influential member of Apple’s board of directors. The company became an instant success, particularly after Wozniak invented a disk controller that allowed the addition of a low-cost floppy disk drive that made information storage and retrieval fast and reliable. With room to store and manipulate data, the Apple II became the computer of choice for legions of amateur programmers. Most notably, in 1979 two Bostonians—Dan Bricklin and Bob Frankston—introduced the first personal computer spreadsheet, VisiCalc, creating what would later be known as a “killer app” (application): a software program so useful that it propels hardware sales. While VisiCalc opened up the small-business and consumer market for the Apple II, another important early market was primary educational institutions. By a combination of aggressive discounts and donations (and an absence of any early competition), Apple established a commanding presence among educational institutions, contributing to its platform’s dominance of primary-school software well into the 1990s. Britannica Quiz Electronics & Gadgets Quiz britannica.com
Competition from IBM
Apple’s profits and size grew at a historic rate: by 1980 the company netted over $100 million and had more than 1,000 employees. Its public offering in December was the biggest since 1956, when the Ford Motor Company had gone public. (Indeed, by the end of 1980, Apple’s valuation of nearly $2 billion was greater than Ford’s.) However, Apple would
Macintosh and the first affordable GUI
Apple had its own plan to regain leadership: a sophisticated new generation of computers that would be dramatically easier to use. In 1979 Jobs had led a team of engineers to see the innovations created at the Xerox Corporation’s Palo Alto (California) Research Center (PARC). There they were shown the first functional graphical user interface (GUI), featuring on-screen windows, a pointing device known as a mouse, and the use of icons, or pictures, to replace the awkward protocols required by all other computers. Apple immediately incorporated these ideas into two new computers: Lisa, released in 1983, and the lower-cost Macintosh, released in 1984. Jobs himself took over the latter project, insisting that the computer should be not merely great but “insanely great.” The result was a revelation—perfectly in tune with the unconventional, science-fiction-esque television commercial that introduced the Macintosh during the broadcast of the 1984 Super Bowl—a $2,500 computer unlike any that preceded it. Special offer for students Check out our special academic rate and excel this spring semester britannica.com
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Background in Brief. Apple is an American corporation that develops and sells computer electronics Apple has a history that spans over 30 years |
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APPLE INC
Apple is an American corporation that develops and sells computer electronics, software, personal computers and portable devices internationally Founders Steve Jobs, Steve Wozniak and Ronald Wayne established Apple in 1976, with its incorporation in 1977 |
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